Opening an e-commerce site is more than just uploading products to a web page. An improperly set up e-commerce infrastructure can turn a job that has been worked on for months into a loss from the first week. Here are the 8 most common mistakes we encounter in the field and our solution proposals.
1. Complex Payment Process
If the customer encounters too many form fields or unnecessary membership requirements during the payment step, they will abandon their cart. Solution: Offer guest shopping, reduce payment steps to 2-3.
2. Slow Page Loading
When product images are not optimized, the site becomes heavy and user loss occurs. Solution: Compress images, reduce page loading time to under seconds with modern infrastructures (such as Next.js).
3. Weak Product Descriptions
Copy-pasted supplier descriptions harm SEO and do not convince the customer. Solution: Write original, benefit-focused, and keyword-containing descriptions for each product.
4. Broken Mobile View
In today's world where mobile traffic accounts for more than half, a cart or menu that does not work properly on mobile means direct sales loss. Solution: Publish with responsive design, test on real devices.
5. Lack of Trust Elements
If there is no SSL certificate, no review and rating system, and unclear return policy, the customer feels insecure. Solution: Add security badges, real customer reviews, and clear return conditions.
6. Complex Category Structure
When products are distributed to illogical categories, the user cannot find what they are looking for. Solution: Establish a simple, intuitive category hierarchy and filtering system.
7. Uncertainty about Stock and Shipping
Leaving questions like "Is the product in stock? When will the shipment arrive?" unanswered increases abandonment rates. Solution: Clearly display stock status and estimated delivery time on the product page.
8. Ignoring SEO
If product pages are not optimized for search engines, even the best products cannot be found. Solution: Make your product pages SEO-friendly with title tags, meta descriptions, and schema markup.
Conclusion: Opening an e-commerce site is a marathon, not a one-time project. At ByTeknoloji, we develop fast, secure, and conversion-focused e-commerce sites with Next.js infrastructure. Free discovery meeting for a free consultation.